Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication factors need to be understood. One of these factors is time, and international marketers must understand a culture's overall orientation toward time. This is known as a culture's _____.
A. time meaning
B. time interpretation
C. time perspective
D. time relationship
E. time symbolism
Answer: time perspective
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Cross-Cultural Marketing
- Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?
- Which country has the largest percentage of its citizens older than 60 years of age?
- Using one marketing strategy across various cultures is referred to as _____.
- Which one of these factors is NOT true regarding glocalization?
- Which of the following is a key consideration for each geographic market that a firm is contemplating?
- With respect to demographics, which of the following refers to the number of individuals in a society?
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- With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?
- ____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.
- _____ is based on the cost of a standard market basket of products bought in each country.
- What is the largest single influence on the movement toward uniformity in the global youth market?
- Which of the following is FALSE regarding trends in the global youth market?
- ____ describes a population in terms of its size, structure, and distribution.
- Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?
- _____ represents generally accepted ways of behaving in social situations.
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- Which of the following is enabling the growth of a global culture?
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