By exposing consumers to unfamiliar and foreign products, international marketing provides a form of ________.
A) cross-cultural diversity
B) culture transfer
C) international homogeneity
D) cross-cultural analysis
E) stereotyping
Answer: B
Marketing MCQ
A) cross-cultural diversity
B) culture transfer
C) international homogeneity
D) cross-cultural analysis
E) stereotyping
Answer: B