Consumers at the _____ level of brand loyalty, rely on previous experiences with the product when choosing it, if available, over competitors' products.
a. brand awareness
b. brand association
c. brand preference
d. brand recognition
Answer: C
Consumers at the _____ level of brand loyalty, rely on previous experiences with the product when choosing it, if available, over competitors' products.
a. brand awareness
b. brand association
c. brand preference
d. brand recognition
Answer: C