Consumers have a certain range within which their product-quality perceptions vary directly with price. This range reflects the concept of price:
a. limits.
b. variations.
c. controls.
d. resistance.
Answer: A
Consumers have a certain range within which their product-quality perceptions vary directly with price. This range reflects the concept of price:
a. limits.
b. variations.
c. controls.
d. resistance.
Answer: A