Criteria or standards used in evaluating proposed solution to the problem are known as
a. exploratory research.
b. measures of success.
c. marketing actions.
d. constraints.
Answer: b. measures of success.
Criteria or standards used in evaluating proposed solution to the problem are known as
a. exploratory research.
b. measures of success.
c. marketing actions.
d. constraints.
Answer: b. measures of success.