Customer value is the unique combination of benefits received by targeted buyers
a. regardless of price
b. at a specific price
c. on a single buying occasion
d. as an average of several or ongoing buying occasions
Answer: b. at a specific price
Customer value is the unique combination of benefits received by targeted buyers
a. regardless of price
b. at a specific price
c. on a single buying occasion
d. as an average of several or ongoing buying occasions
Answer: b. at a specific price