If a retailer is attempting to determine which of the closely related areas of business are underdeveloped in its market, it is assessing its:
a. strengths.
b. weaknesses.
c. opportunities.
d. threats.
e. operations.
Answer: C
Marketing MCQ
Retailing Chapter 2
If a retailer is attempting to determine which of the closely related areas of business are underdeveloped in its market, it is assessing its: