Marketing MCQ Marketing In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

Marketing

In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

- advertising
- sales promotion
- crowdsourcing

Answer: sales promotion

Marketing MCQ

In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

In a marketing communications mix, ________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

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