In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.

In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.


A) stimulus distinction

B) stimulus generalization

C) stimulus differentiation

D) stimulus cognition

E) stimulus recognition


Answer: B


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