In which of the following cases is a firm employing omni-channel retailing?
- E-tailers such as Hammon.com market their products through a strong online presence.
- Wingate Retail sells its products through e-tailers and hundreds of physical superstores.
- Russel Stores' sales operations are based on heavy outbound telephone marketing.
Answer: Wingate Retail sells its products through e-tailers and hundreds of physical superstores.
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