Individuals who purchase new products almost as soon as these products reach the market are called _____.
a. late adopters
b. laggards
c. consumer innovators
d. hesitant buyers
Answer: C
Individuals who purchase new products almost as soon as these products reach the market are called _____.
a. late adopters
b. laggards
c. consumer innovators
d. hesitant buyers
Answer: C