____ involves tailoring merchandise in each store to the preferences of its neighborhood.
a. Neighborhood targeting
b. Micromarketing
c. Target marketing
d. Benefit analysis
e. Customer targeting
Answer: B
Learn More :
Retailing Chapter 3
- Post-purchase resentment:
- Identify the correct statement about extended problem solving.
- The set of _____ refer to the characteristics of the store and its products and services.
- Which stage of the consumer shopping and purchasing model is often seen by retailers as an opportunity to use suggestion selling to sell add-on or related purchases, and impulse merchandise?
- When a consumer has a strong retailer preference and strong brand preference, he/she will engage in:
- Identify the correct statement about habitual problem solving.
- When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:
- The physiologically-based stimulus to stay warm in the cold is an example of a:
- While driving across town, you notice that your car's gas tank is almost empty. The situation in which your desired state departs sufficiently from your actual state is termed:
- A _____ refers to a cue that is external to the individual or a drive that is internal to the individual.
- A _____ is any object or phenomenon in the environment that is capable of eliciting a response.
- The "wealth effect" claims that for every $100 of additional wealth generated in an individual's stock market holdings, the individual will spend:
- Regarding women in the labor force, retailers should:
- The consumer shopping/purchasing model presented in the text:
- Which of the following statements about the changing nature of work impacting retailers is false?
- Disposable income is:
- The disposable income minus the money needed for necessities to sustain life, such as minimal housing, minimal food, and minimal clothing is:
- Unmarried couples are also referred to as:
- The _____ is a relatively new phenomenon that describes the recent trend of children returning to live with their parents after having already moved out for what they thought was a permanent move.
- When all three generations (parents, grandparents, and children) of a family are under the same roof, it is often referred to as a:
- ____ refers to American households that are made up of married couples, with each partner earning an income, and who do not have children.
- Which of the following statements about divorce is FALSE?
- Which of the following statements about the makeup of the American household is FALSE?
- The trend of people living alone, which has increased by 35 percent between 1990 and 2007, is due to all of the following EXCEPT:
- Mobile consumers, after moving: