_____ is based on the cost of a standard market basket of products bought in each country.

_____ is based on the cost of a standard market basket of products bought in each country.



A. Adjusted gross income (AGI)


B. Gross domestic product (GDP)


C. Per capita income (PCI)


D. Purchasing power parity (PPP)


E. Cross-cultural purchasing power (CPP)


Answer: -Purchasing Power Parity (PPP)


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Cross-Cultural Marketing

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