James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?
A. primary
B. secondary
C. terminal
D. instrumental
E. means-end
Answer: instrumental
Marketing MCQ
Cross-Cultural Marketing
James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?