Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. This is an example of a _____ premium.
A. cost-covered
B. self-liquidating
C. subsidized
D. cost-plus
E. base-cost
Answer: B
Marketing MCQ
Marketing Chapter 16
Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. This is an example of a _____ premium.