Marketers will use ________ data like that obtained from the US Census when possible because of time and cost savings.

Marketers will use ________ data like that obtained from the US Census when possible because of time and cost savings.

Marketers will use ________ data like that obtained from the US Census when possible because of time and cost savings.



a. secondary
b. primary
c. observational
d. tertiary


Answer: a. secondary


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