_____ occurs when a chain store retailer operating over a wide geographic area, tailors its merchandise and services in each store to the needs of the immediate trading area.

_____ occurs when a chain store retailer operating over a wide geographic area, tailors its merchandise and services in each store to the needs of the immediate trading area.

_____ occurs when a chain store retailer operating over a wide geographic area, tailors its merchandise and services in each store to the needs of the immediate trading area.


a. Target marketing

b. Microretailing

c. Stack-outs

d. Shrinkage

e. Merchandise planning


Answer: B


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