On the inside of the Tortino's brand pizza box was a $1-off coupon for the purchase of the next Tortino's pizza. Tortino's used a(n) _____ coupon.
A. cross-ruff
B. bounce-back
C. instant
D. cross sell
E. same purchase
Answer: B
Marketing MCQ
Marketing Chapter 16
On the inside of the Tortino's brand pizza box was a $1-off coupon for the purchase of the next Tortino's pizza. Tortino's used a(n) _____ coupon.