Since online customers browse frequently, which are the two aspects to be considered in keeping the content current?
a. Merchandise presentation and merchandise description
b. Store image and space productivity
c. Visual communications and store planning
d. Store design and merchandising
e. Microretailing and space productivity index
Answer: A
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Retailing Chapter 13
- ____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.
- ____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.
- ____ signage consists of large signs that are usually placed fairly high, so they can be seen throughout the store.
- In general, the largest in-store signage is usually:
- ____ signage describes the merchandising mission, customer-service policies, and other messages on behalf of the retail institution, such as "Lowest Price Guaranteed."
- Which of the following is NOT part of a retailer's visual communications program?
- Visual communications in retailing have become especially important because:
- Which of the following statements about sensory marketing is true?
- The retailing practice of appealing to sight, sound, smell, and touch is called _____ marketing.
- If the retail store can be compared to a book, then the storefront, or store exterior, is like the:
- ___ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
- Which of the following is NOT a characteristic of an effective visual merchandising display?
- Visual merchandising is:
- Which of the following is a good guideline to use when selecting fixtures for your store?
- Which of the following is NOT an example of the "psychology of merchandise presentation"?
- The "psychology of merchandise presentation" refers to the fact that:
- Which two methods of merchandise presentation have the greatest potential to convey low-cost, low-price, and high-volume image?
- The primary problem with the pegging method of merchandise presentation is that it:
- The _____ is considered a softline feature fixture, because it presents merchandise in a manner that features certain characteristics of the merchandise (such as color, shape or style).
- The chief advantage of a round rack is:
- The _____, which can hold a wide variety of merchandise by means of hardware hung from the vertical spine, is the workhorse fixture in hardlines departments.
- _____ is the display of merchandise on counters, racks, shelves and fixtures throughout the store.
- The two basic types of merchandise presentation are:
- Most shoplifting takes place in:
- The best example of the spine layout is found in: