Synergies, in the context of segmentation, are ________ that can be achieved by focusing on horizontal or vertical lines within the market-product matrix.
a. arguments
b. combinations
c. innovations
d. efficiencies
Answer: d. efficiencies
Marketing MCQ
Marketing Chapter 8
Synergies, in the context of segmentation, are ________ that can be achieved by focusing on horizontal or vertical lines within the market-product matrix.