Technology is causing a change in the customer assessment of value because its cost is plummeting, resulting in
a. less free hardware or software offered to consumers, despite contracts
b. consumers felling cheated when new versions of technology products are available too
c. recessionary cycles becoming more frequent and dramatic
d. consumers focusing instead on quality, service, and relationships with the retailer
Answer: d. consumers focusing instead on quality, service, and relationships with the retailer