Marketing MCQ
Marketing Chapter 13
The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?
The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?
The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?
A) Product
B) Projection
C) Pricing
D) Placement
E) People
Answer: A
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