The final step, and a very important element in retaining and building a loyal customer base, in the purchase decision process is the ___________ behavior stage.
a. repeat
b. evaluation
c. postpurchase
d. consumer
Answer: c. postpurchase
Marketing MCQ
Marketing Chapter 4
The final step, and a very important element in retaining and building a loyal customer base, in the purchase decision process is the ___________ behavior stage.