Marketing MCQ
Marketing Chapter 5
The number of people involved in the buying center, the amount of decision time, and the number of suppliers considered are some of the factors that determine the
The number of people involved in the buying center, the amount of decision time, and the number of suppliers considered are some of the factors that determine the
The number of people involved in the buying center, the amount of decision time, and the number of suppliers considered are some of the factors that determine the
a. reciprocity.
b. buy class.
c. supply partnership.
d. buying center roles.
Answer: b. buy class.
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