The presentation of merchandise is a critical factor in the selling power of a store and its overall image. For bookstores, a face-out merchandise presentation of books as opposed to spine-out presentation:
a. is no longer used due to space constraints.
b. enhances store sales because face-out presentation allows the retailer to stock more titles.
c. creates a discount store atmosphere.
d. results in a consumer perception of cramming a huge selection of titles at low prices.
e. creates the image of a specialty book boutique that carries a limited selection of exclusive titles and is therefore a rather pricey place to shop.
Answer: E