The second step in the marketing research project involves developing the research plan. This includes specifying the ________ for the research activity, and identification of the ________ needed for marketing decisions.

The second step in the marketing research project involves developing the research plan. This includes specifying the ________ for the research activity, and identification of the ________ needed for marketing decisions.



a. data; people
b. money; people
c. customers; research
d. constraints; data


Answer: d. constraints; data


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