The third step of the market segmentation process is to develop a(n) _________ grid and estimate the size of the markets.
a. geographic-demographic
b. market-product
c. input-outcome
d. profitability-accessibility
Answer: b. market-product
Marketing MCQ
Marketing Chapter 8
The third step of the market segmentation process is to develop a(n) _________ grid and estimate the size of the markets.