There are four possible global marketing strategies, one of which is a mixed strategy, which involves offering ________.

There are four possible global marketing strategies, one of which is a mixed strategy, which involves offering ________.


A) a uniform product and a customized message

B) a customized pricing scheme and a uniform message

C) a uniform product and a uniform message

D) a customized product and a customized message

E) a uniform product and a uniform pricing scheme


Answer: A


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Marketing Chapter 13

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