Marketing MCQ
Multicultural Marketing
Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa?
Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa?
Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa?
A. Black Onliners
B. Black is Better
C. Digital Networkers
D. Boomer Blacks
E. Faith Fulfills
Answer: black is better
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