To do a thorough environmental scan, a marketer must consider both current and potential _______ in designing a marketing strategy.
a. tactics
b. products
c. competitors
d. promotions
Answer: c. competitors
To do a thorough environmental scan, a marketer must consider both current and potential _______ in designing a marketing strategy.
a. tactics
b. products
c. competitors
d. promotions
Answer: c. competitors