Using one marketing strategy across various cultures is referred to as _____.
A. standardization
B. optimization
C. cross-culturalization
D. marketing imperialism
E. cross-fertilization
Answer: -standardization
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Cross-Cultural Marketing
- Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?
- Which country has the largest percentage of its citizens older than 60 years of age?
- Which one of these factors is NOT true regarding glocalization?
- Which of the following is a key consideration for each geographic market that a firm is contemplating?
- With respect to demographics, which of the following refers to the number of individuals in a society?
- The population of the United States is more than 300 million people. With respect to demographics, this number represents _____.
- With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?
- ____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.
- _____ is based on the cost of a standard market basket of products bought in each country.
- What is the largest single influence on the movement toward uniformity in the global youth market?
- Which of the following is FALSE regarding trends in the global youth market?
- ____ describes a population in terms of its size, structure, and distribution.
- Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?
- _____ represents generally accepted ways of behaving in social situations.
- Charmaine is a member of a Junior Miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.
- In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?
- Which of the following is enabling the growth of a global culture?
- Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?
- The nearness that others can come to you in various situations without your feeling uncomfortable is known as _____.
- Which of the following is considered a symbol that has varying meaning across cultures?
- In which country is the concept of guanxi, which involves personal relationships, an important consideration?
- Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication factors need to be understood. One of these factors is time, and international marketers must understand a culture's overall orientation toward time. This is known as a culture's _____.
- Which time perspective views time almost as a physical object believing that a person does one thing at a time?
- Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore, he will not begin another task until he is completely done with the one he is currently working on. Which time perspective does Ralph have?