When Cindy Crawford or Micheal Phelps appear on Omega watch print ads, Omega uses their ______ leadership to influence consumers.
a. persuasive
b. positional
c. opinion
d. celebrity
Answer: c. opinion
Marketing MCQ
Marketing Chapter 4
When Cindy Crawford or Micheal Phelps appear on Omega watch print ads, Omega uses their ______ leadership to influence consumers.