Which of the following categories of organizations is most likely to have the longest distribution channel?
a. Firms producing B2B products
b. Not-for-profit organizations
c. Firms producing nonperishable consumer goods
d. Service firms
Answer: C
Which of the following categories of organizations is most likely to have the longest distribution channel?
a. Firms producing B2B products
b. Not-for-profit organizations
c. Firms producing nonperishable consumer goods
d. Service firms
Answer: C