Which of the following is most likely a difference between advertising and sales promotion?

Which of the following is most likely a difference between advertising and sales promotion?



- Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news
- Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.
- Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose


Answer: Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.


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