Which of the following statements about sensory marketing is true?
a. Effective store designs should appeal only to the senses of sight and sound.
b. Background music is no longer considered a valuable marketing tool to influence shopper behavior.
c. Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the "mood".
d. The tempo of music affects how long shoppers stay in a store.
e. The placement of ads in a store's background music is illegal in the United Sates.
Answer: D