Which of the following statements is TRUE regarding African American Internet usage?
A. African Americans utilize mobile devices to access social media more than whites.
B. African Americans are more likely to access the Web for news and information, such as general news, sports, health, and finances than the general population.
C. African Americans prefer a Black perspective on news and information.
D. Roughly 81 percent of African American adults are online.
E. All of the above are true.
Answer: -all
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Multicultural Marketing
- Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?
- America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.
- The different religions in America prescribing differing values and behaviors are known as religious _____.
- Much of the American value system and the resultant political and social institutions are derived from the _____ beliefs of the early settlers.
- Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?
- Which of the following is NOT a country from which Arab Americans come?
- What percentage of Arab Americans are U.S. citizens?
- Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?
- Which of the following is the largest Native American tribe?
- Huata is a Native American from the largest tribe in the United States. Which tribe does she come from?
- While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?
- The U.S. Census reports Native Americans by _____.
- Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide?
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- The generation of Asian Americans that was born in the United States to immigrant parents is sometimes referred to as _____.
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- Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?
- Frank Chen is a Chinese immigrant in his mid-50s and has a master's degree in engineering from MIT. He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high-quality products. Which segment of the Asian American market identified by Market Segment Research best describes him?
- John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?
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- Market Segment Research found three groups of Asian Americans on the basis of their demographics and attitudes that cut across nationality groups. Which of the following is one of the segments identified?
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- Which subculture is the most diverse group, with numerous nationalities, languages, and religions?