Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?
A) product features
B) warranty
C) brand name
D) design
E) packaging
Answer: warranty
Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?
A) product features
B) warranty
C) brand name
D) design
E) packaging
Answer: warranty