Which of the following would be an example of niche marketing?
a. Frito-Lay introducing a commercial for its new flavor "Cream-n-Onion" in India
b. Standard Chartered bank advertising its newly devised investment solution options in The Economist
c. A firm hiring people to hand out flyers about its new product at a shopping mall
d. A firm advertising a new brand of biscuits on hoardings
Answer: b. Standard Chartered bank advertising its newly devised investment solution options in The Economist