A junior marketing major is interviewing for a marketing internship position for the summer and has been asked to make a presentation about marketing to the interview team. Which of the following statements should the student make when defining marketing or marketing activities?
a. Marketing is applicable only to for-profit organizations.
b. Marketing involves identifying only appropriate target markets and creating advertising or promoting messages to motivate the customers to purchase a firm's products.
c. Marketing can be defined as the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers.
d. Marketing activities occur in a stable or static environment.
Answer: c. Marketing can be defined as the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers.
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Marketing
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