Marketing MCQ Marketing Chapter 4 Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

Marketing Chapter 4

Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

A) focus group manager

B) focus group moderator

C) focus group gate keeper

D) quantitative research assistant (QRA)

E) none of the above

Answer: B) focus group moderator

Marketing MCQ

Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

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