Apple has developed a reputation as an innovative company and established a leader position in the "tablet" category of computing devices with their introduction of the iPad—the first of its kind. Today, Apple faces stiff competition from Samsung, Google, and Microsoft but is maintaining a dominant position in the tablet market. Using the Boston Consulting Group's Growth Share Matrix, which of the following strategies would be most appropriate for the iPad line of products?
a. continue to innovate, promote, and support the product line by investing resources in order to continue growth
b. utilize the revenue supplied by the product line to support other products, such as the Apple Watch
c. seek to reestablish the product line and generate interest in the product category
d. divest the product line and/or stop producing the iPad
Answer: a. continue to innovate, promote, and support the product line by investing resources in order to continue growth