Apple has developed a reputation for their ability to deliver products that provide an artistic design aesthetic through high levels of quality and attention to detail. For example, the laptops are designed so they can be opened with just one finger using a special groove on the front lip of the laptop. Apple's reputation for design and their ability to create functional features that enhance the user's experience represents a(n) __________ for the company.
a. core competency
b. user benefit
c. strategic window
d. opportunity
Answer: a. core competency