Businesses that desire to implement strong ethics and social responsibility programs may face difficulties since it is impossible to satisfy all members of society and their decisions may alienate or dissatisfy some customers. Therefore, it's important that businesses
a. carefully monitor changes and trends in society's values.
b. ensure ethical and socially responsible actions lead to profits.
c. review that decisions are acceptable to all constituent groups.
d. act as they deem appropriate regardless of consumer reactions.
Answer: a. carefully monitor changes and trends in society's values.