Consumer products companies aim to create customer loyalty where consumers purchase only their product time-after-time. In some cases, this brand loyalty may be passed down within a family where children continue to purchase the brand their family used and typically is common among purchasers of laundry detergent and toothpaste. Therefore, marketers for Crest toothpaste are most concerned about competition from which of the following brands?

Consumer products companies aim to create customer loyalty where consumers purchase only their product time-after-time. In some cases, this brand loyalty may be passed down within a family where children continue to purchase the brand their family used and typically is common among purchasers of laundry detergent and toothpaste. Therefore, marketers for Crest toothpaste are most concerned about competition from which of the following brands?

Consumer products companies aim to create customer loyalty where consumers purchase only their product time-after-time. In some cases, this brand loyalty may be passed down within a family where children continue to purchase the brand their family used and typically is common among purchasers of laundry detergent and toothpaste. Therefore, marketers for Crest toothpaste are most concerned about competition from which of the following brands?


a. Colgate toothpaste

b. Tide laundry detergent

c. Charmin toilet paper

d. Brawny paper towels


Answer: a. Colgate toothpaste


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