Descriptive research is conducted for all of the following reasons except ________.
A) to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
B) to determine the degree to which marketing variables are associated
C) to understand which variables are the cause and which variables are the effect of a phenomenon
D) to determine the perceptions of product characteristics
Answer: C) to understand which variables are the cause and which variables are the effect of a phenomenon