GEICO pounds away with one, simple message. Why was this effective and how did they move up to second place with double-digit revenue growth?
o Have used "15 minutes could save you 15% or more on car insurance" slogan for 20 years.
o Has led to increased revenue growth because the ads are "unskippable" because they are short, unique, to the point and funny
o Creative as compared to other insurance companies
o Innovating on content and characters