How does the IMC of Lowe's solidify around the slogan, "Never Stop Improving" for their employees and customers and business?
IMC (Integrated Marketing Communications) - Carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
Lowe's uses television commercials with this slogan, have used 6-second vines to show how to fix home-improvement problems, YouTube videos for DIY fixes, as well as a similar presence on Facebook and Twitter.
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Principles of Marketing
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