How were DuckDuckGo strategist going to take on the big guys like Google and Facebook? Why did they pick their strategy?

How were DuckDuckGo strategist going to take on the big guys like Google and Facebook? Why did they pick their strategy?



DuckDuckGo's philosophy is not to directly compete with the large search engines, but rather provide a service that large firms do not: privacy. For users who do not wish to be tracked by Uncle Sam and have their data saved to a database, DuckDuckGo is the answer for them. Because of this privacy, DuckDuckGo appeals to the "privacy-minded users" (53).



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Principles of Marketing

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