Marketing MCQ Market Research _______involves trained observers posing as consumers and shopping at company competitor owned stores to collect data about customer-employee interaction and other marketing variables.

_______involves trained observers posing as consumers and shopping at company competitor owned stores to collect data about customer-employee interaction and other marketing variables.

Market Research

_______involves trained observers posing as consumers and shopping at company competitor owned stores to collect data about customer-employee interaction and other marketing variables.

A) Personal observation

B) Structured observation

C) Mystery shopping

D) Contrived observation

Answer: C) Mystery shopping

Marketing MCQ

_______involves trained observers posing as consumers and shopping at company competitor owned stores to collect data about customer-employee interaction and other marketing variables.

_______involves trained observers posing as consumers and shopping at company competitor owned stores to collect data about customer-employee interaction and other marketing variables.

Learn More :

Share this