Keisha is buying a new car in keeping with her role as the newest vice president of her company. She was overheard telling a co-worker, "The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Keisha is buying a new car in keeping with her role as the newest vice president of her company. She was overheard telling a co-worker, "The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Keisha is buying a new car in keeping with her role as the newest vice president of her company. She was overheard telling a co-worker, "The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?


A. problem recognition

B. information search

C. alternative evaluation

D. purchase decision

E. post purchase evaluation


Answer: C. alternative evaluation


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